Redesign + Live TV Launch

Leading the day-to-day experience design for the new Hulu TV product through Huge has been an amazing opportunity that happens very few times in a career. After the project with Huge ended, I transitioned to work directly with Hulu and we've been able to consistently iterate and improve on the product to create an immersive experience that celebrates the content and provides seamless paths to discovery.

Freelance · Experience Director working with Huge & Hulu UX teams.

Time boxed explorations

While working with Huge, a vast amount of design explorations were done to create the beginning of Hulu's new product. Through this work, a foundation of design components and interaction models were used to build the new framework while giving the design team the freedom to push beyond what currently existed

Building pages & flows

After finding a voice, we worked hand-in-hand with the business, product, and development teams at Hulu to help define how content would live inside this new framework.

Living room experience

Mobile experience

Define, create, & validate

Since the beta launch of the new Hulu platform, several feature iterations have been designed and implemented across the product. From simple typography & badging updates, to more complex features like a live programming guide & cloud storage management; we work hand-in-hand with the business, product, and development teams to ensure alignment across the entire product.

Living room experience

Mobile experience

Styleguide & components

The final artifacts created before the full hand-off from Huge to Hulu was a product styleguide, as well as several template and component libraries for each functional area of the product.

He’s not only a great designer but he’s a powerful thinker and strategist to boot. Keegan is a unicorn-type of creative; someone who can think critically and design freely.

John Couch
Vice President, UX & Design at Hulu

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